CONCEPT 13 ◦ SIM RACING ◦ SHOWN ANONYMISED
BRAKEPOINT
SIM WORKS
THE PROBLEM
A one-person workshop making shift lights, gear indicators and a button box for sim racing rigs. Unusually, the owner had already built a good site: fast, well written, dozens of setup guides and a rig-building tool of their own.
So this was never a rescue. The job was the part there hadn't been time for: design, so the products look like the motorsport hardware they're modelled on, and a homepage that sells them before a visitor goes looking for the guides.
WHAT WE DID
The product is a readout, so the site borrows from it: a strip of LEDs sweeping green to amber to red runs along the top as the scroll indicator and lights up on the product cards.
- The hardware first. A large product shot straight after the headline, then the range as three cards with prices and stock.
- The button box, control by control. Every switch and dial explained in the terms a GT3 driver would use, beside the spec table.
- Reviews up top. The score and three short quotes right under the hero, where a first-time buyer looks for them.
- The free tools kept. The rig builder and the setup guides get their own bands rather than being lost in the menu.
- Trust in one line. Warranty, handmade in England, free UK delivery, in a strip under the header.
- Plain static pages. Nothing to update, and quick on the phone people use at the rig.
THE RESULT
A homepage that shows the hardware, the price and the reviews in the first two screens, with the guides and tools a click away.
The maker didn't commission this, so it's shown anonymised. The business name, the town, the prices, the review names and the product images (renders standing in for the real photographs) are all fictional stand-ins, and the real site isn't shown. The design and structure are exactly what we built.