LEONA
COOKIE CO

Client: Leona Cookie Co
Trade: Hand-iced cookies to order
Patch: Surrey, posted across the UK
Scope: Brand ◦ design ◦ copy ◦ build ◦ email
Live: September 2026

THE BRIEF

Britt bakes and hand-ices cookies in Surrey: wedding favours, christening sets, seasonal boxes painted with gold edges and pearl icing. Until this month the whole business lived on Instagram. Orders came in by direct message, there was no website to send people to, and no email address that wasn't a personal Gmail.

The ask, passed on by another client, was small: a holding page and a proper hello@ address to go with the new domain. There is no "before" to show here, because there was nothing before. So rather than a page that says "coming soon", we built the site that could start taking orders on day one.

The Leona Cookie Co homepage: a warm cream page headlined Iced by hand, made for the day, beside a wall of cookie shapes and photographs of her work

Brief to live: 7 daysfirst message on the 2nd, on her own domain on the 9th, with two rounds of her feedback in between
Pages and forms: 8 ◦ 4bespoke enquiry, email list, pre-order list and contact, all landing in one inbox with no software to log in to
Homepage weight: 25 KBof HTML, first byte in a tenth of a second, no builder, no plugins, nothing to update

WHAT WE DID

With no old site to react to, the brand came out of her photographs. Gold painted biscuit edges, pearl icing, dusted rose shading and scallop shells set the palette. The fluted edge of a cookie cutter is the one motif that repeats: it divides the sections and rims the plate the hero photo sits on. Her hand-drawn badge became the favicon and the footer mark.

A wall of shapes instead of a stock photo. Twenty cookie outlines drawn as line art, with her real photographs dropped in among them. It says what she makes before a word is read.
Four forms, one inbox. An enquiry form that takes reference photos, an email list, a pre-order list on a private link she sends to subscribers, and a contact form for order questions. Each arrives with its own subject line so she can tell them apart.
Her FAQ, word for word. She had already written the answers to what people ask. They went in as she wrote them, as an accordion, rather than being rewritten into something blander.
An allergens page in her words, not ours. Full ingredients with allergens in bold, all fourteen regulated allergens, and the colour warning the law requires. Nothing on it was paraphrased, because a tidier sentence about nuts is not worth the risk.
[email protected], working both ways. The domain, the forwarding and the sending were set up alongside the site, so replies come from the business rather than a Gmail address.
Room for the shop. The basket in the header and the seasonal boxes page are built for a Shopify Buy Button, so when she is ready to sell boxes online it drops in without touching the rest.

How it works section of the Leona Cookie Co site under a scalloped divider: three numbered steps from first message to a boxed set — The cutter edge divides every section

FAQ page of the Leona Cookie Co site: her questions on ordering, payment and seasonal boxes as an accordion — The cutter edge divides every section

Leona Cookie Co homepage on a phone: headline, two buttons and the wall of cookie shapes, with an enquiry button pinned to the bottom

Bespoke cookies page on a phone: Your occasion, iced by hand, above a close-up of a shell cookie with the enquiry button pinned to the bottom

THE RESULT

A week after the first message, Leona Cookie Co has a home that isn't rented from Instagram: eight pages, her own address, and enquiries that arrive with the date, the quantity and a photo of the invitation attached.

Hosting costs her nothing a month. The only running cost is the domain renewal, and the site is hers to keep.

See the live site ▸

MORE WORK ONE MAN ONE STUMP ▸