CASE STUDY 02
RUSHTON
ELECTRICAL
THE PROBLEM
Scott and Danielle Rushton run one of the best-reviewed electrical firms in Bedfordshire. Fifteen years on the tools, NICEIC approved, and over 150 five star Google reviews. Their website was a Wix page built in 2021, but running the actual business left no time to grow it. Three short pages, and not a single one of those reviews anywhere on them.
The proof that wins jobs was invisible. The accreditation that builds trust was buried. And the phone number, the whole point of the site, was a line of small text in the corner.
WHAT WE DID
We started with what they already owned: the logo. We traced it into a crisp vector and pulled the brand from it, charcoal and hard-hat orange, so the new site looks like their vans, not like anyone else's. Then we rebuilt everything around one job: turning a visitor into a phone call.
- A reviews stage. "Rated 5.0 on Google" as a headline, real quotes underneath, and a link to the rest. The best sales copy they own, finally doing its job.
- Trust up front. NICEIC badge, years on the tools, fully insured, 24/7 call outs. In the first screen, not the small print.
- A page for every service. Rewires, consumer units, EV chargers, fault finding, ten in all. Each one written in plain English and given its own address, so customers and search engines both find it.
- An areas-served map. A 30 mile radius around Stewartby with every town named, and a page of its own for Bedford, Milton Keynes and Luton. Local search loves it and so do customers checking "do they come to us?"
- Built for phones. Most of their customers arrive on a mobile with a problem. The call button sits one thumb-tap away, always.
- Seventeen fast pages. Hand-built, static, no platform bloat. The CSS, the JavaScript and the fonts are shared and cached across the lot, so sixteen extra pages cost nothing in speed.
THE RESULT
A site that finally matches the firm behind it. Their reputation is on show, their accreditation is unmissable, and the number is always in reach.
It kept growing after the first draft. What began as a single page is seventeen now: ten services, three towns, and a hub for each. Northamptonshire joined the patch. Then on 17 August 2026 the domain came off Wix and the site went live on rushtonelectrical.co.uk, five years after the one it replaced.