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CONCEPT 11 ◦ ROOFLINE

NST
ROOFLINE

Business
NST Roofline
Trade
Fascias, soffits, guttering, windows and doors
Patch
Bedford, out to London
Status
Concept ◦ not commissioned
Scope
Design ◦ copy ◦ build
Year
2026

THE PROBLEM

A Bedford roofline firm with thirteen five-star reviews on Google and no website at all, part way through a rebrand from ST Guttering to NST Roofline with a new logo and van livery but nowhere online to send people.

There is no before to show, so the job was a first site that helps a homeowner work out what's wrong with their roofline and who to call about it.

The NST Roofline concept: a line drawing of a house beside the question What is your roofline doing?

WHAT WE DID

A line drawing of a house stays fixed on the left of every page while the page scrolls on the right, with the part being talked about picked out in the new orange.

  • What is your roofline doing? Eight things a homeowner might notice, like water over the gutter or paint flaking off the boards. Pick one and the drawing lights the part of the house, gives a repair or replace answer and the review that matches.
  • No scaffolding. Their Easi-Dec access platform, the thing that sets them apart, with their own photos of it on the job.
  • Same house, new roofline. Before and after pairs from their jobs, with house numbers blurred.
  • The new brand, used lightly. Orange as an accent on black and white, the way it sits on the van.
  • WhatsApp with the problem written in. Each symptom opens a message that already says what the customer has seen.
  • Reviews on a rail. Their Google reviews, sideways, in the customers' own words.
The symptom checker: the line-drawn house on the left, the list of roofline problems on the right
Pick a symptom and the house shows where
Up in the morning, down the same day: the Easi-Dec platform on a house
Up in the morning, down the same day
The NST ROOFLINE concept on a phone
ON A PHONE

THE RESULT

A homeowner who has spotted a drip or a stain can find out what it probably is, see the work, and send a message that already explains the problem. The photographs, the reviews and the list of changes all came from the business.

NST Roofline didn't commission this, so it's shown as a concept: a design we built unprompted to show what their site could be, using their own wording and photographs.

See the concept ▸

MORE WORK DG CLEAN ▸