DG
CLEAN

Business: DG Clean, formerly Redline Cleaning Services
Trade: Window, gutter and exterior cleaning
Patch: Bedfordshire and Bucks
Status: Concept ◦ not commissioned
Scope: Design ◦ copy ◦ build
Year: 2026

THE PROBLEM

A family-run window and exterior cleaning team in Bedford, fully insured and DBS checked, part way through renaming from Redline Cleaning Services to DG Clean. The Redline site listed all seven services on a single page, so there was nothing for someone searching for gutter clearing or roof cleaning in Bedford to land on.

The email link in the header led to a page that no longer exists, and the new name needed a site to go with it.

The old Redline Cleaning Services website: a photograph of a red brick house with a welcome message

The DG Clean concept: the headline Window, gutter and roof cleaning across Bedford beside a window cleaning photograph

WHAT WE DID

The red of the Redline monogram carries through the rename, with the mark rebuilt as a broken circle around DG, and a squeegee wipe that reveals each photograph.

Seven services, seven pages. Window cleaning, gutters, fascias and soffits, conservatories, roofs, exterior cleaning and clearances, each with a page of its own for search.
Twenty pages in all. Services, the areas they cover, how the round works and the questions people ask before booking.
Pure water, explained. Why the glass dries clean without a cloth, in plain words.
On the round in three steps. From a quote to a regular slot on the round, in order.
Their reviews, as written. Four testimonials from the old site, words only, with no star ratings added.
One number to ring. The mobile, tap to call, on every page.

Seven services, one number to ring: a grid of the cleaning services — Seven services, each with its own page

The round runs on repeat business: customer testimonials — Seven services, each with its own page

THE RESULT

The new name has a home, and each of the seven services has a page that can turn up when somebody in Bedford searches for it. The services, the areas and the testimonials came from the Redline site.

DG Clean didn't commission this, so it's shown as a concept: a design we built unprompted to show what their site could be, using their own wording and photographs.

See the concept ▸