CONCEPT 09 ◦ HERITAGE PLASTERING
LIME
& LATH
THE PROBLEM
Danny restores old buildings in lime around Silsoe: plastering, rendering, oak repairs and the timber that holds old walls together. Lime & Lath had seven five-star reviews on Google and a Facebook page, but no website.
There is no before to show, because there was nothing before. The job was a first site that explains why an old wall needs lime, and gets the right people to ring.
WHAT WE DID
The site is set like a book about a single building: one measure of text, large photographs of the work, and the Lime & Lath rose seal in plum on cream.
- When was your house built? A scale from 1500 to today. Slide it to a date and it shows that period's wall in section, what tends to go wrong with it and what it needs.
- A Tudor cottage, in four chapters. One of Danny's jobs told in the order the work was done, with the chapter list pinned beside it.
- Services as a contents page. Six services with dotted leaders, the way a book lists its chapters.
- Why lime. A plain explanation of why a wall that can breathe doesn't get damp.
- The rose, redrawn. Taken from the original seal artwork and used as the mark throughout.
- The reviews, in full. Quoted as the customers wrote them, not trimmed into soundbites.
THE RESULT
Somebody with a damp Victorian wall can find out why it's damp and what fixes it before they ring, and when they ring they're ringing the right person. The photographs, the services and the reviews are all Danny's.
Lime & Lath didn't commission this, so it's shown as a concept: a design we built unprompted to show what their site could be, using their own wording and photographs.