CONCEPT 06 ◦ HORSEBOXES
FVM
HORSEBOXES
THE PROBLEM
A Millbrook coachbuilder making custom horseboxes for two to six horses, with boxes that sell for tens of thousands. The website last changed in 2017. It runs on a WordPress release and a version of PHP that no longer get security updates, and without a working certificate, so every browser flags it as Not secure before a visitor has seen a single build.
Forty-two photographs of real boxes sat in one long unlabelled gallery, and the page title and the page itself disagreed about which town the workshop is in.
WHAT WE DID
A coachbuilder rivets a maker's plate inside every box, so the site starts with one: the facts from their old site stamped on brushed aluminium, over a photo of one of their own builds.
- Spec your box. Pick the base, the number of horses, the living, GRP or aluminium, the cab and a colour. The side view redraws with every choice and turns into a ready-written email to the workshop. It says clearly that it is a starting point, not a quote.
- Four builds, not one pile of photos. All 42 of their photographs, sorted by the box they belong to, each on a strip in that box's paint colour with a full-screen viewer.
- The workshop on a job card. MOTs, servicing, bodywork, refurbishments and second-hand sales, in their own words, ticked off one by one.
- Their colours and their logo. The charcoal and yellow of the old theme and the racehorse and jockey mark, kept as they were.
- Secure, and nothing to patch. HTTPS, one fast static page, and no WordPress or plugins waiting for updates.
- Two numbers, one tap each. Workshop and mobile, with a call bar pinned to the bottom of a phone screen.
THE RESULT
The first thing a buyer sees is a finished box instead of a browser warning, and the next is a way to describe the box they want. Everything on it came from their own site: the photographs, the services, the two testimonials and the address.
FVM Horseboxes didn't commission this, so it's shown as a concept: a design we built unprompted to show what their site could be, using their own wording and photographs.