CASE STUDY 06
FLITWICK
GLASS SERVICES
THE PROBLEM
A family glazing firm with 25 years behind it, a 4.8-star reputation and a smart navy-and-yellow logo on the side of every van. None of that had reached the website: it ran on a content system last updated around 2015, and the logo on the vans wasn't on the site at all.
The bigger problem was invisible until you tried to get a quote. The whole site ran over plain HTTP, so Chrome stamped "Not secure" next to the form while you typed in your name and phone number. Both contact forms sat behind a squint-at-the-wobbly-letters CAPTCHA. And the footer's "social links" went to the homepages of Google, Yahoo, Twitter and Skype, a product that no longer exists, while the firm's one real, active Facebook page wasn't linked anywhere.
WHAT WE DID
The brand was already sorted, it was just parked outside. The vans carry a lovely mark: a diamond of sky-blue glass on yellow, with a confident serif wordmark. We rebuilt it as crisp vector artwork and let it set the whole palette, navy, yellow and sky, with the diamond running through the details. Every word on the site is theirs; we fixed the typos and left the voice alone.
- A padlock instead of a warning. HTTPS everywhere, so the browser vouches for the site instead of warning people off it. Nothing kills a quote request like "Not secure" next to the send button.
- The CAPTCHA is gone. One simple form, four labelled fields. A homeowner with a smashed window shouldn't have to prove they're human first.
- Calling is one tap. The number was plain text in the old footer. Now it's tappable in the header of every page, with a call bar pinned to the bottom on phones.
- Their best lines got top billing. No call out charge, free estimates, no job too small, fully insured: buried mid-page before, now the banner you can't miss. Same for FENSA, Secured by Design and the rest of the credentials they actually hold.
- Before-and-after proof, properly told. Their misted-unit replacements are genuinely satisfying to look at, so the gallery got flip buttons: misty pane, clear pane, point made.
- Dead links replaced with a live one. Skype and Yahoo out; their real Facebook page, posting this month, in. Plus the email address the old site never mentioned.
THE RESULT
A conservatory is a five-figure decision, and people research those on the sofa, on a phone. The new site opens with their best photograph filling the screen, their van livery on every page, and the number one thumb-tap away.
Eight pages, no CMS to patch, no CAPTCHA in the way and nothing for the browser to warn anyone about. The business hasn't changed; the website finally keeps up with it.