CASE STUDY 03 ◦ SHOWN ANONYMISED
THE
DECORATOR
THE PROBLEM
A one man decorating firm with decades on the brush, proper qualifications and a pile of genuine testimonials. His website was a 2019 WordPress build on an agency plan: forty eight separate files just to draw the homepage, a silent video where the headline should be, a gallery link that led to a page that didn't exist, and a news section quietly announcing that nothing had happened since 2019.
It wasn't cheap, either. Between hosting, maintenance and the platform underneath, we estimate £115 to £380 a year, every year, for a site nobody had touched in seven years.
WHAT WE DID
We rebuilt it around what he actually had going for him: real skill, real qualifications and customers who rave about him. His logo's coloured dots became the design system, so the site still looks like his firm. Just finished properly.
- A headline instead of a silent film. The old site opened with a wordless video and no call to action. The first screen now says what he does, where he does it, and how to reach him.
- One file instead of forty eight. No WordPress, no theme, no plugins. Nothing to update, nothing to hack, nothing to pay for monthly.
- His reviews, finally on stage. The best sales material he owns was scattered down a long page. Now it leads.
- Qualifications up front. NVQ, CITB registration, full insurance. In the first screen, next to the quote button.
- Contact by tap. WhatsApp, call or email, one tap each. No forms to maintain, nothing to break.
- Old links redirected. Every URL from the old site points at the right place, so years of Google history carry over instead of turning into error pages.
THE RESULT
From a 1.27 second wait before anything even starts, to a site that answers in 0.07 seconds and puts his reputation on the first screen.
One difference from our other case studies: this business chose to stay with their long-standing provider, and we respect that, so the work is shown anonymised. The names, photos and numbers in the rebuild are fictional stand-ins. The design, the structure and the performance figures are the real rebuild.