CASE STUDY 02
DMC
HEATING
THE PROBLEM
A one man heating firm with 13 years on the tools, British Gas training and a perfect 5.0 on Google. His Wix site had a single page, and most of it was invisible: the services, the reviews, the FAQ and even the email address sat inside embedded widgets that search engines can't read. To Google, the page barely existed.
On top of that: a chat script loading on every visit that displayed nothing, a Call Now button that did nothing on a desktop, and platform fees quietly going out every year for the privilege.
WHAT WE DID
We rebuilt it around the two things that win heating work: trust and a phone number. The brand comes from the flame in his logo, warm gold on cream, so the site feels like the man himself. Honest, tidy, no nonsense.
- Real HTML Google can read. Every service, review and question now lives on the page itself, not in an embedded widget. The whole site is finally searchable.
- A perfect 5.0, on show. His Google reviews moved out of a widget and onto a stage.
- Gas Safe front and centre. The badge that matters in this trade, in the first screen with the guarantee beside it.
- Contact that works everywhere. Call, WhatsApp or email, one tap each, on any device. No forms to look after.
- A headline that sells. "Boiler repairs, servicing and installations, sorted" instead of a greeting card slogan.
- One fast static page. No platform, no plugins, no subscriptions. Nothing to renew and nothing to break.
THE RESULT
A site as tidy as his workmanship. Everything Google needs to find him, everything a customer needs to trust him, and the number one tap away. Built once, owned outright, nothing to maintain.