A scaffolding firm that erects for English Heritage and the University of Cambridge, with purple-painted tubes you can spot from the end of the street. None of that reached the website: the partners sat on a back page, and the credentials on the boss's business card, CISRS registration, full insurance, a 24 hour emergency line, weren't on the site at all.

The Wix site went up in the firm's early days and nothing had been touched since March 2018. That's what happens when the work keeps coming: scaffolds go up around the UK and nobody has a reason to look back at the website. Meanwhile it had spread to thirteen pages, hauled in through 152 requests and 22 scripts, with a seven-category portfolio that was mostly empty shelves.

The brand was already there, on the kit. Purple tubes, black signage, thirteen years of jobs photographed as they were finished. The rebuild takes what's painted on the scaffolds and puts it on screen: dark, industrial and unmistakably theirs, with their own wording carried over and trimmed, nothing invented.